TELLING OUR
STORY.
Disney Experiences Professional Recruitment is a team dedicated to hiring top talent to help us tell our Disney story throughout the Parks, Movies, Media, Cruises, and Expirences. But who will tell the DXPR story?
As a new designer on the team with a passion for branding, I wanted to use eye catching design as a way to spread the word about the work the team does while giving them increased efficiency for all of the unique client areas that they support.
UPHOLDING
THE BRAND
As a designer in a brand new role on the team, I was given two resources to start off with. A wordmark, and a color palette.
While some designers may feel rightfully overwhelmed with such freedom to create a new brand, all I could see was a million new exciting ways to tell our story. I began by recreating old presentations to be more visually impactful using our colors, and slowly started to implement more elements like pixie dust, stickers, custom iconography, and a consistent typeface. As time went on, these assets made more appearances and began to be associated with Professional Recruitment.
This recognizability of our team helped to generate a larger audience for our presentations and infographics, eventually reaching some high-level Disney Executives. Our team started to receive visibility for the hard work that they do, which only solidified the direction I aimed to go with the brand.
FIRST IMPRESSIONS
ONBOARDING
STRATEGY
First impressions matter! Just like a good hook in a book, your first experience on a new team sets the tone for your new career.
How does my team welcome me? Who will be training me? What's my schedule for the first day? These are the questions I asked after putting myself in the shoes of the new hire, who would be my audience for this project.In Professional Recruitment, we strive for the best candidate experience possible. I aimed to extend this experience to both our new and current team members, creating introductory welcome graphics, a detailed onboarding deck covering all important topics, and a schedule meant to seem inviting and less overwhelming.
For the full onboarding deck, please reach out via the contact form.
PRESENTATION DESIGN
ORGANIZING INFORMATION
After discussing our annual report, the team realized that we needed to increase our focus on internal hires, and our Internal Mobility team was born.
While I have only included a few highlights from the deck, this was a lengthy presentation with lots of complex information that needed to be presented in a cleaner way. Knowing that this is a popular traveling deck that many people see, I wanted to captivate the viewer by walking them through the presentation as a story with a beginning, middle/conflict, and resolution.
An important part of presentation design is knowing your audience. Having been an internal candidate wanting to continue my journey with Disney in other ways, I knew what my audience wanted to see. Specific tools, connections with recruiters, and opportunity.
CONFERENCE RECAP
